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10feb/1089

Impresiones post-resaca informativa sobre el Ipad

Después de la resaca post Keynote, con la cabeza mas fría es quizás el momento de analizar un poco mas en profundidad el Ipad como gadget, pero sobretodo como soporte

ipad

Deberíamos verlo como un catalizador...y es que creo que la revolución de la cual nos habla Steve Jobs no debe centrarse en el aparato en si, sino en todo lo que nos vamos a encontrar a su alrededor.

Las características del famoso Ipad son notables, pero no se acercan ni de lejos a las altísimas espectativas que todos habíamos puesto en el. Aunque si hacemos acopio de memoria, nos daremos cuenta que eso a pasado anteriormente con la mayor parte de las presentaciones en las Keynotes...la gente se lanzo al cuello de Jobs criticando las características del Iphone a la vez que hacían cola para comprarse-lo...

Que quiero decir con esto, pues que Apple sigue teniendo ese poder de seducción que convence, pero ese poder a pesar de los críticos no es simplemente un exponente mas del "Fashonism" o la locura febril que ataca a los "early-adopters"...bueno quizás en alguna medida si, pero no en su totalidad...Y es que no podemos negarle a Apple el hecho de ir un paso por delante en muchas vesantes.

La visión comercial de Apple se les escapa a muchos, que simplemente pueden irles a la zaga intentando copiar al modelo.

Creo sinceramente que debemos ver al Ipad como el mensajero.

Cuando nadie creía en ello, Apple consiguió hacer negocio con la venta de música por Internet gracias a la tienda Itunes. Algo mas tarde volvió a revolucionar el cotarro con la AppStore, y ahora se esta posicionando para tocar otros tipos de contenidos (subscripciones a revistas, comics etc...).

El Ipad lo tendrá difícil como lector de libros convencional (al menos con este primer modelo en este aspecto no es rival para el E-ink), pero no olvidemos que no sera Apple quien se amoldara...sino los demás que empezaran a generar contenidos y servicios preparados para explotar el sistema operativo y la pantalla.

El punto flaco de todos estos Kindle, Papyre y otros gadgets similares es justamente donde reside la fuerza del Ipad, los documentos mas técnicos acompañados de graficos, las publicaciones tipo revista/periódico, los comics...ahi el Ipad tiene un filón...(auguro un partnership Apple/Disney/Marvel en menos de lo que canta un gallo) y las subscripciones van a empezar a ser moneda corriente...

Veo al Ipad como un soporte, una ayuda en el salón...podrías acceder a la parrilla de la televisión, elegir una serie desde su gran pantalla y con un simple clic poner a gravar la susodicha...

Creo que los desarrolladores optaran por intentar hacer interactuar el Ipad con otros perifericos...el SDK esta ahí...con imaginación y ese soporte las posibilidades son grandes.

Y es ahí donde Apple va a conseguir revolucionar ya que todas esas cosas se conseguirán con un par de clics...no solo los usuarios avanzados podrán acceder a ellas...y ahí radica la magia de la empresa de Cuppertino...tienen el don de reinventar la rueda...ponerle un lacito y entregártelo (previo pago, claro esta).

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